Millions of online businesses use SSL certificates to secure their websites and allow their customers to place trust in them. It is very likely that your customers won’t trust your web site without an SSL certificate. According to Gartner Research, nearly 70% of online shoppers have terminated an online order because they did not “trust” the transaction. In those cases, 64% indicated that the presence of a trust mark would have likely prevented the termination.
In today’s cut-throat competition, it is not enough to just attract the potential customers to your website and keeping them long enough. To convert visitors to your customers, an SSL certificate can help you to gain the trust of your visitors and make them willing to engage business transactions with you.